Steve Santagati (Personal Brand) - Bad Boys Finish First

Client:

Steve Santagati (Personal Brand)

Overview:

Steve Santagati is a relationship expert, best-selling author, model, television personality, and self-proclaimed “Bad Boy” that has built a brand around providing honest advice to women across the globe. Steve was the inspiration behind the 2009 romantic comedy, "The Ugly Truth."

Challenge:

Steve had a static website that needed some pizazz to match his own bold personal brand.

Solution:

Synergy implemented a dynamic, Joomla-based website that allows Steve to sell merchandise and make changes to content on his own. Users can also join as members to receive special privileges on the site and subscribe to a premium service called "Bad Press" to get a weekly newsletter, sneak previews of his latest book, and discount on Bad Boys Finish First merchandise.

Steve is also able to track his traffic in real time using Synergy Stats. His "bounce rate" (the percentage of people that leave the website after just one page view) has dropped considerably and is well below the industry average.

Site:

www.BadBoysFinishFirst.com

Services:

• Website Development
• Social Media
• Email Marketing
• Synergy Stats

Why We Love Steve:

You’ve gotta love Steve’s no-nonsense approach to dishing out the ugly truth. Funny enough, in Sony’s recent film “The Ugly Truth” with Gerard Butler and Katherine Heigle, the main character was based on Steve.