Queen City Style / Missy Medeiros (Personal Brand)

Client:

Missy Medeiros (Personal Brand)

• Some of her older clients had passed away or moved into assisted living;
• Many of her clients were cutting back on beauty-related expenses and waiting longer in-between services;
• Walk-in clients are generally not shared between stylists at the salon where she rents space, and so it’s important for new clients to ask for her by name;

• Build a Personal Brand
  
  In order to differentiate her as a stylist, Synergy helped to create a revitalized personal brand for Missy. The design of the logo and supporting materials were inspired by a butterfly tattoo that Missy has on her wrist, which is visible in the mirror when she styles hair.
  
  
• Reach Out to Employees at a Large, Local Business
  
  The salon where Missy rents space is less than a half mile from Catholic Medical Center (CMC), which is a non-profit facility that has more than 1,500 employees. The Human Resources department at CMC provides a service for local businesses where they will send out a monthly email communication to all employees as long as the business agrees to provide varied specials every month that apply to both new and existing clients. From here, the “Highlights” monthly newsletter was born.
  
  
• Deliver a “Highlights” Monthly Newsletter
  
  The Highlights Monthly Newsletter is delivered via Synergy's email marketing tool, built on the MyEmma framework. Using a template designed to match her new personal brand, Synergy delivers stylish, informative beauty-related information to Missy’s clients and the staff at Catholic Medical Center via our full-service email marketing offering.
  
  
• Create a New Website
  
  The Highlights Monthly Newsletter ultimately drives traffic to Missy’s new website, www.QueenCityStyle.com, where visitors can find additional tips, tricks, specials, and beauty-related advice. The web address was chosen in a brainstorming session because Manchester, New Hampshire is well known as the “Queen City” and the URL was easy to spell and remember.
  
  

Site:

www.QueenCityStyle.com

Services:

• Website Development
• Social Media

Why We Love Missy: