The Wax Specialists


Client:	The Wax Specialists
Overview:	The Wax Specialists provide full-body waxing for men and women, deep pore cleansing facials, and eyelash / eyebrow tinting. Sylvie, the business owner, has been providing smooth, silky skin to Manchester, New Hampshire and surrounding areas for more than thirty years, and decided to launch a brand-new brand to promote her quickly expanding business.
Challenges:	Due to a sports injury, Sylvie was unable to work for several weeks and needed to bring on additional staff to give her clients the professional, high-quality service they expected. After making a full recovery, she realized that the injury had really been a blessing in disguise, providing an opportunity to expand her capacity and really grow her business. Sylvie contacted Synergy Codeworks to help her develop a brand and marketing strategy to help the Wax Specialists expand even further into the New Hampshire market to bring on new clients.
Strategy:	Build an Elegant Brand Synergy designed a brand to communicate style, professionalism, and simplicity. Create a New Website One of the major goals for this project was for the Wax Specialists to be found by new clients online. With the introduction of a new social media strategy, the Wax Specialists wanted to the ability to offer promotions for clients that connected with them online. Share Stories The Wax Specialists' most powerful marketing tool has always been customer evangelists and word-of-mouth referrals. Synergy has helped to expand this same model online, using review sites such as Yelp to get the word out on the high quality of service the Wax Specialists provide. Get Social In addition to Yelp, you can also find The Wax Specialists connecting with clients on Facebook and Twitter. Sylvie leverages these online media channels to share helpful skincare tips and deliver special online discounts, and Synergy continues to help her build her community. Target New Markets With the introduction of her new brand, Sylvie also wanted to get the message out that waxing isn't just for women! Men deserve smooth, hairless skin as well, and the Wax Specialists cater to both sexes.
Site:	www.WaxSpecialists.com
Services:	Logo & Stationery Design Website Development Social Media Internal Systems Training & Technical Support
Why We Love the Wax Specialists:	Sylvie is an inspiring entrepreneur. She delivers outstanding customer service, and the energy that she extends into her business is phenomenal. Synergy is excited to help her exceed.

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